Author: Boris Metodiev


Publication Date: Feb 07 2019


Pages: 6


Report Type: Insight, Word



 Smartphones

Q4 '18: Sony: Shipments Plunge, ASP Only Positive Sign




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Report Summary:

Sony had a terrible Q4 2018, with shipments, revenue and profit taking a big hit. Its ASP reached a record high, but means very little when all other metrics are declining. Sony is slipping down the smartphone rankings and it must see the introduction of new technologies, like 5G, as the last chance to reverse its fading fortunes.

Table of Contents

1. Introduction
2. Analysis
3. Sony Financial Metrics
4. Conclusions & Recommendations
5. Contacts

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