Q4 '16: BlackBerry : Shift to Licensing Model

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Report Summary:

Former smartphone maker BlackBerry has now fully embraced a software and services business model while making its brand name available to licensee TCL who will continue to make future devices. The move will allow BlackBerry to continue to realize revenue from handsets while reducing expenses associated with design, production and marketing them, but has the potential to damage BlackBerry’s reputation in devices with risk-adverse government and enterprise clients.

Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Charts
4. Conclusions
5. Contacts

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