Q4 '15: Xiaomi: Profit Margin & ASP Continue to Shrink

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Report Summary:

Xiaomi’s global smartphone shipments climbed +15% YoY in Q4 2015. The vendor returned to growth following a decline in the previous quarter. However, Xiaomi is not yet out of the woods, as its profit margin and ASP continue to fall and come under pressure. Xiaomi is cutting value to uphold volume.
Table of Contents

1. Introduction
2. Analysis
3. Data & Charts
4. Conclusions & Recommendations
5. Contacts

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