Q4 '15: Blackberry: Android Priv Drives Huge ASP Uplift

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Report Summary:

BlackBerry smartphone shipments worldwide halved in Q4 2015. Conditions remain tough for the vendor. However, Blackberry’s first Android smartphone, the Priv, was introduced mid-way through the quarter causing its ASP to surge +50% YoY. This gives Blackberry fresh hope that profits could eventually return next year.

Table of Contents

1. Introduction
2. Analysis
3. Data & Charts
4. Conclusions & Recommendations
5. Contacts

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