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Author: Neil Mawston
Publication Date: Jan 09 2015
Pages: 4
Report Type: Metrics, Word

Q4 '14: Xiaomi: The "Golden Age" is Coming to an End

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Report Summary:

Xiaomi’s “golden age” of hypergrowth is finally coming to an end. Its global smartphone growth halved to +130% YoY in Q4 2014. Shipments fell QoQ for only the second time in its history. Tougher online competition from Huawei, deeper distribution at local rivals like Oppo, and mixed overseas expansion are causing the slowdown.

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