Smart_PhonesSmartphones

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Author: Yiwen Wu
Publication Date: Nov 10 2022
Pages: 11
 Report Type: Insight, Word

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Smartphones

Q3 ‘22: OPPO: Facing Uphill Journey Ahead



Report Summary:

OPPO (including OnePlus)’s smartphone shipments dropped -20% YoY in Q3 2022. It is the 4th quarter in a row that the vendor posted annual decline. OPPO/OnePlus integration failed to generate synergy as expected. OPPO’s brand uplift efforts have not yet bear fruits either. Moreover, OPPO is suffering from the downturn pressure in home market and struggling with the ongoing patent litigation with Nokia in overseas markets. Looking forward, OPPO is facing uphill journey ahead.  
Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. SA Lens
5. Conclusion and Outlook
6. How Can We Help You
7. Analyst Contacts

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