Q3 '16 : Apple: Lost Ground in China

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Report Summary:

Apple iPhone year-on-year shipment growth declined once again in Q3 2016 for a third time since the iPhone was introduced in 2007. China posted a significant decline. Revenue and margins also suffered.  However, with the Q4’16 holiday season approaching, the new iPhone 7 series is expected to reverse the trend and we project Apple to end 2016 with a strong final quarter for the year.

Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Charts
4. Conclusions
5. Contacts

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