Q3 ’19: OPPO: Multi-brand Strategy Paying Dividends

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Report Summary:

OPPO maintained the fifth position in global smartphone market in Q3 2019, although its smartphone shipments declined -6% YoY and its smartphone wholesale revenue dropped -2% YoY. Facing the mounting pressure from Huawei in home market, OPPO is accelerating its overseas expansion especially in Western Europe for new growth potential. Meanwhile, OPPO’s multi-brand strategy started to bear fruits. Its online-focused sibling brand - Realme and OnePlus - have enjoyed good momentum this quarter, which has offset the vendor’s volume drop.

Table of Contents

1. Executive Summary
2. Quarterly Financial Charts
3. New Model Analysis
4. Recommendations and Outlook
5. How Can We Help You
6. Analyst Contacts

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