Author: Yiwen Wu


Publication Date: Nov 02 2018


Pages: 6


Report Type: Insight, Word



 Smartphones

Q3 ’18: Apple: Price Increase Capped Volume Growth




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Report Summary:

Apple’s iPhone shipment remained flat in Q3 2018, while ASP rose +28% YoY. Although the price increase has lifted up iPhone revenue, it has also capped iPhone’s growth in volume and damped consumer demand on new iPhones – iPhone Xs and Xs Max – in mass market. To nurture its service business, Apple at the current stage seems more interested in solidifying iPhone on premium segment, rather than penetrating down into mass market. This would further cap volume growth and lead to soft Q4 and 2018 performance looking ahead.



Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Financial Charts
4. Model Analysis and Forecast
5. Conclusion
6. How Can We Help You
7. Analyst Contacts

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