Q3 ’18: Apple: Price Increase Capped Volume Growth

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Apple’s iPhone shipment remained flat in Q3 2018, while ASP rose +28% YoY. Although the price increase has lifted up iPhone revenue, it has also capped iPhone’s growth in volume and damped consumer demand on new iPhones – iPhone Xs and Xs Max – in mass market. To nurture its service business, Apple at the current stage seems more interested in solidifying iPhone on premium segment, rather than penetrating down into mass market. This would further cap volume growth and lead to soft Q4 and 2018 performance looking ahead.

Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Financial Charts
4. Model Analysis and Forecast
5. Conclusion
6. How Can We Help You
7. Analyst Contacts

For more information about our services please contact us or email

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left