Smart_PhonesSmartphones

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Author: Yiwen Wu
Publication Date: Nov 20 2017
Pages: 6
Report Type: Insight, Word
Smartphones

Q3 ’17 : Gionee : Brand Lifting Drive Revenue Growth



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Report Summary:

Gionee posted a solid quarter with a +20% YoY revenue growth by smartphone revenue. The strong growth of ASP led to the revenue growth. The vendor’s efforts in brand lifting have started to bear fruits. How did Gionee’s branding strategy work? What are risks it needs to pay special attention in 2018?


Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. New Model Analysis
5. Conclusion
6. How Can We Help You
7. Analyst Contacts

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