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Author: Yiwen Wu
Publication Date: Nov 15 2016
Pages: 6
Report Type: Insight, Word
Smartphones

Q3 ’16: LeEco: Ambitious Expansion Cast Shadow



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Report Summary:

After surprising the market as a dark horse in smartphone market, LeEco stepped a hard brake for its aggressive expansion. Despite of a very impressive Q3 2016 result, LeEco would have strong headwinds ahead. Reduction in subsidies on smartphone device would significantly reduce consumer demand. The officially-confirmed capital chain shortage will reduce the credibility of LeEco in front of suppliers, which would put LeEco in unfavorable position in supply chain management. We have reduced LeEco’s smartphone shipment forecast in 2016 and 2017 baking these factors.


Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Charts
4. Conclusion
5. Analyst Contacts

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