Samsung shipped 78.2 million smartphones worldwide in Q3 2019, up +8% YoY. The newly-launched Note 10 / 10+ series and A series delivered solid volume and value share. Note 10 / 10+ were well received thanks to the new ID design change and 5G connectivity. Samsung has started to sell the foldable phone Galaxy Fold in Sep 2019, and more innovative 5G and foldable models are under the way.
How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?
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