Q2 ’18: OPPO: Investing in Overseas Expansion

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Report Summary:

OPPO posted stabilized performance in Q2 2018. It maintained the 5th position in global smartphone market, catching up quickly with the 4th player Xiaomi. Suffered from the saturated home market, OPPO is investing in overseas markets. In India, it incubated a new sub-brand, called Realme. In France, OPPO unveiled the long-waited Find X in June. We expect overseas expansion will be the new growth engine for OPPO. The vendor is on the right track to rebound.  

Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. New Model Analysis
5. Conclusion
6. How Can We Help You
7. Analyst Contacts

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