Smartphones

Q2 ’18: Apple: Revenue Grew but Displaced by Huawei




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Report Summary:

Apple continued to grow in Q2 2018, but the unit growth rate slowed to +1% YoY. Apple slipped to the third position in global smartphone market by volume, following Samsung and Huawei. This is the first time ever since 2010. In order to grow iPhone’s volume, Apple needs to add more innovations to iPhone design, push down ASP of upcoming iPhone line-up, and put more efforts on emerging markets like India.



Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. Conclusion & Recommendation
5. How Can We Help You
6. Analyst Contacts

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