Q2 ’17 : OPPO: Volume Up while ASP and Margin Down

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Report Summary:

OPPO continued its robust momentum in global smartphone market in Q2 2017. The vendor soared a +51% annually by volume and maintained the 4th position in global smartphone market, taking shares from major rivals like ZTE, LG and TCL-Alcatel. During the quarter, OPPO successfully launched its flagship model R11 in China and made solid progress in India. However, its wholesale ASP and operating profit margin went down this quarter mainly due to greater portion of low cost models, as well as higher operating costs associated with overseas expansion and new model promotions.

Table of Contents

1. Executive Summary
2. Quarterly Financial Charts
3. Key Trend Analysis
4. Conclusion
5. How Can We Help You?
6. Analyst Contacts

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