Apple posted a modest quarter and iPhone shipments grew by +1% YoY in Q2 2017. While the healthy demand of iPhone 7 series drove up iPhone wholesale ASP and revenue annually, the vendor’s profit margin dented due to higher component prices and operating costs. Attention is now switched to its tenth-anniversary flagship model. Whether it will be different or exciting enough to ignite a rebound in iPhone volumes for the important Q4 2017 western holiday season? Meanwhile, China remained as Apple’s headache, what actions should Apple take to regrow China business this year?