Smartphones

Q2 ’17: Apple: Stable Smartphones Quarter but Still Losing Ground in China




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Report Summary:

Apple posted a modest quarter and iPhone shipments grew by +1% YoY in Q2 2017. While the healthy demand of iPhone 7 series drove up iPhone wholesale ASP and revenue annually, the vendor’s profit margin dented due to higher component prices and operating costs. Attention is now switched to its tenth-anniversary flagship model. Whether it will be different or exciting enough to ignite a rebound in iPhone volumes for the important Q4 2017 western holiday season? Meanwhile, China remained as Apple’s headache, what actions should Apple take to regrow China business this year?



Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. Conclusion / Recommendations to Apple
5. How Can We Help You?
6. Analyst Contacts

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