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Smartphones

Q2’16: vivo: Great Quarter with Strong Leap in Volume and Value



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Report Summary:

vivo has enjoyed a great quarter. Its global smartphone shipments increased 84% YoY and its wholesale revenue grew at 118% YoY during Q2 2016. vivo’s success is a direct result of its continuous efforts on offline channel development as well as on its aggressive investment in marketing and branding over the past years. However, vivo’s channel presence has triggered imitations from competitors. Moreover, its heavy investment in sales and marketing might bring in margin pressure. Though it is under upwards track, vivo does need to carefully manage volume and value growth and control cost to secure success in the longer run.


Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Charts
4. Conclusions
5. Analyst Contacts

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