vivo has enjoyed a great quarter. Its global smartphone shipments increased 84% YoY and its wholesale revenue grew at 118% YoY during Q2 2016. vivo’s success is a direct result of its continuous efforts on offline channel development as well as on its aggressive investment in marketing and branding over the past years. However, vivo’s channel presence has triggered imitations from competitors. Moreover, its heavy investment in sales and marketing might bring in margin pressure. Though it is under upwards track, vivo does need to carefully manage volume and value growth and control cost to secure success in the longer run.
Xiaomi a Premium Brand for UK Smartphone Buyers?
Apple iPhone Recorded Its Highest ASP Ever In Q4 2022
Feb 06, 2023
Q4 '22: Samsung: Profitability Sinks
Feb 03, 2023
Galaxy S23 Ultra Announced: A 200MP Powerhouse