Q2’16: LeEco: Ecosystem is Key

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Report Summary:

LeEco is a dark horse in China and global smartphone market this year  It surged volumes with cost-competitive models and bundled content packages. It also benefited from balanced channel presence in China. The acquisition of Coolpad would improve R&D capacity and bring in scale effect. However, it remains to be seen whether LeEco’s ecosystem concept will bear fruit and prove success in both China and overseas market.

Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Charts
4. Conclusions
5. Analyst Contacts

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