Smart_PhonesSmartphones

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Author: Linda Sui
Publication Date: Jun 24 2015
Pages: 5
 Report Type: Insight, Word

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Q2’15: BlackBerry: Smartphone ASP Growth Raises Glimmer of Hope



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Report Summary:

Blackberry’s global smartphone shipments slipped -42% YoY in Q2 2015. Growth and profits remain elusive for the Canadian vendor. However, Blackberry’s smartphone ASP is inching upwards and it gives the company a rare glimmer of hope. In contrast to the sluggish hardware (smartphone) division, Blackberry’s software and tech-licensing business expanded over +100% YoY.
Table of Contents

1. Introduction
2. Analysis
3. Financial Analysis
4, Summary & Recommendations
5. Contact Information

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