Q2 '20: Apple: iPhone SE Spurs Growth in Emerging Markets

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Report Summary:

Apple defied expectations and managed to outgrow all its major rivals in Q2 2020, despite the Covid crisis and demand stagnation. Apple soared in emerging markets, due to price-cuts on legacy models and the cheaper iPhone SE. However, India remains weak, and the delay of the new iPhone 12 will hamper results next quarter.

Table of Contents

1. Introduction
2. Analysis
3. Shipments
4. Financials
5. Conclusions
6. Contacts

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How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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