Author: Boris Metodiev


Publication Date: Aug 05 2019


Pages: 7


Report Type: Insight, Word



 Smartphones

Q2 '19: Sony: Mobile Business Disappearing




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Report Summary:

Sony’s downward spiral continued as shipments fell to their lowest level in nine years during Q2 2019. The company has lost marketshare in all regions globally, and effectively has positions only in Asia and Europe. New devices, like Xperia 1, are receiving good feedback and hold some hope for regaining traction, but will that be enough to stabilize Sony’s deteriorating situation? 

Table of Contents

1. Introduction
2. Financial Analysis
3. Shipments Analysis
4. Conclusions & Recommendations
5. Contacts

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