Samsung shipped 76.3 million smartphones worldwide in Q2 2019, up 7% YoY. The newly launched A series generated meaningful volumes, while flagship S10 series posted a mixed performance, leading to lower ASP and operating margin this quarter. Encouragingly, 5G smartphone had a solid start in South Korea, and is expected to generate more volumes in the following quarters.
How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?
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