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Smartphones

Q2 '19: Apple iPhone: Lowest Marketshare for 10 Years



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Report Summary:

Apple’s global smartphone shipments dipped -8% YoY in Q2 2019 and its marketshare slumped to the lowest level for ten years. Revenue, ASP and profit are trending down. Apple must revive its flagging iPhone portfolio as a matter of greatest urgency.


Table of Contents

1. Introduction
2. Analysis
3. Apple iPhone Financials
4. Conclusions & Recommendations
5. Contacts

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