Smart_PhonesSmartphones

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Author: Boris Metodiev
Publication Date: Aug 02 2018
Pages: 6
 Report Type: Insight, Word

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Smartphones

Q2 '18: Sony: Record Smartphone Pricing, but Volumes Crash



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Report Summary:

Sony’s shipments and revenue collapsed to a record low in Q2 2018. Sony continues to struggle in all regions worldwide, including Japan and Europe. The only positive sign for Sony is that its global smartphone wholesale ASP surged +30% YoY to an all-time high.
Table of Contents

1. Introduction
2. Analysis
3. Sony Mobile Smartphone Shipments, Revenue, Profit & Pricing Metrics
4. Conclusions & Recommendations
5. Contacts

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