Smart_PhonesSmartphones

Smartphones

Q1 ’23: Apple: Highest First Quarter Market Share And ASP



Report Summary:

Apple iPhone shipments declined -4% YoY in Q1 2023 to reach 55 million units and 20% market share. This is the highest first quarter market share for the vendor in the last 10 years. Also, Apple registered its highest ever first quarter ASP driven by higher mix of iPhone 14 series Pro models. Apple outperformed global smartphone market which declined -14% YoY. 


Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. Conclusion and Recommendations
5. Contacts

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