Vivo’s smartphone volumes declined by -16% YoY in Q1 2023 to hit its lowest in 18 quarters. Similarly profit margins too dipped to its lowest ever. Can it stem its continuous slide in volumes and value? It continued to play catch up in the key segments of 5G and Foldable. Is the top three rankings out of its grasp in 2023 too?
How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?
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