Q1 ’20: OPPO: Brand Lifting and Overseas Expansion Underway

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Report Summary:

OPPO posted -11% YoY decline by global smartphone shipments in Q1 2020, suffering from COVID-19 pandemic and the weak performance in home country. OPPO enriched its 5G line-up and launched premium Find X series this quarter. OPPO has also successfully entered more overseas markets in Europe and Latin America. What actions will OPPO need to take to turn around the stagnate smartphone business?

Table of Contents

1. Executive Summary
2. Quarterly Financial Charts
3. Key Trend Analysis
4. Sub-Branding Analysis
5. Conclusion and Outlook
6. How Can We Help You
7. Analyst Contacts

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