Smart_PhonesSmartphones

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Author: Yiwen Wu
Publication Date: May 15 2019
Pages: 7
 Report Type: Insight, Word

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Smartphones

Q1 ’19: OPPO: Stabilized Shipments and Improved ASP



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Report Summary:

OPPO continued to rebound in Q1 2019 with stabilized smartphone shipments and improved wholesale ASP / revenue. Asia Pacific remained as OPPO’s largest regional market, while we see the steady progress in Europe and Africa Middle East. The over-investment on marketing has caused consumer fatigue and OPPO is taking actions to reinvigorate its brand image.


Table of Contents

1. Executive Summary
2. Quarterly Financial Charts
3. Ken Trend Analysis
4. New Model Analysis
5. Conclusion
6. How Can We Help You
7. Analyst Contacts

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