Author: Yiwen Wu


Publication Date: May 15 2019


Pages: 7


Report Type: Insight, Word



 Smartphones

Q1 ’19: OPPO: Stabilized Shipments and Improved ASP




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Report Summary:

OPPO continued to rebound in Q1 2019 with stabilized smartphone shipments and improved wholesale ASP / revenue. Asia Pacific remained as OPPO’s largest regional market, while we see the steady progress in Europe and Africa Middle East. The over-investment on marketing has caused consumer fatigue and OPPO is taking actions to reinvigorate its brand image.



Table of Contents

1. Executive Summary
2. Quarterly Financial Charts
3. Ken Trend Analysis
4. New Model Analysis
5. Conclusion
6. How Can We Help You
7. Analyst Contacts

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