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Author: Yiwen Wu
Publication Date: May 18 2018
Pages: 6
Report Type: Insight, Word
Smartphones

Q1’18: vivo: China Drags vivo Down but International Expansion Offers Upside



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Report Summary:

vivo posted another weak quarter in Q1 2018. It maintained the 6th position in the global smartphone market, but its volume share declined. It is the third quarter in a row that vivo posted negative revenue growth, driven primarily by the softened performance of its high-end X series devices. The overly aggressive upgrade timing of X series may have inspired consumer inertia vivo has been negatively impacted by the pullback in China but has upside potential in International markets.  


Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. Conclusion & Recommendation
5. How Can We Help You
6. Contacts

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