vivo posted another weak quarter in Q1 2018. It maintained the 6th position in the global smartphone market, but its volume share declined. It is the third quarter in a row that vivo posted negative revenue growth, driven primarily by the softened performance of its high-end X series devices. The overly aggressive upgrade timing of X series may have inspired consumer inertia vivo has been negatively impacted by the pullback in China but has upside potential in International markets.
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