Q1 ‘16: Apple: iPhone Declines for First Time Ever

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Report Summary:

Apple iPhone shipments fell a disappointing -16% YoY during Q1 2016. It marks the first time growth has dropped since the iPhone was introduced in 2007. Growth is unlikely to resume until at least the second half of 2016 when Apple introduces a refreshed iPhone lineup. This is going to be Apple’s toughest ever year in smartphones.
Table of Contents

1. Introduction
2. Analysis
3. Data & Charts
4. Conclusions & Recommendations
5. Contacts

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