Smartphones

Q1 '18: Sony: Revenue & ASP Jump, but Losses Deepen




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Report Summary:

Sony’s global smartphone wholesale ASP hit an all-time high and revenue increased +8% YoY in Q1 2018. However, shipments continued to tumble and losses deepened to an alarming level. Sony’s failure to make strides in China and US remains a major problem, while Japan alone is nowhere near large enough to make it a global player.



Table of Contents

1. Introduction
2. Analysis
3. Shipments & Financials
4. Conclusions & Recommendations
5. Contacts

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