Smart_PhonesSmartphones

Smartphones

Q1 12 HTC Focus Shifts East for Growth



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Report Summary:

HTC’s global smartphone marketshare almost halved during the first quarter of 2012, due to a collapse in its United States performance. Global revenue, ASP and profitability also declined. This was one of the vendor’s worst-ever quarters. HTC is relying on its new One series portfolio for Asia and Europe to stabilize losses and regrow share during the second half of the year. Can the Taiwanese vendor’s “look east” strategy succeed?

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