Positioning for Success in the Western Europe Smartphone Market

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Report Summary:

Western Europe (WE) smartphone volumes have peaked and begun to decline recent years. Customers are keeping their smartphones for longer periods as the rate of perceived innovation in the sector slows.  Huawei has solidified its top three position and made big progress in high and premium band. However, the US ban casts huge uncertainty for the Chinese band in this region. How will other OEMs and European carriers respond? How should smartphone OEMs, such as Samsung, HMD (Nokia), Xiaomi, OPPO, LG and Wiko address the emerging challenges on the eve of 5G introductions?

Table of Contents

1. Executive Summary
2. Western Europe Smartphone Sales Forecast by Scenario
3. Western Europe Smartphone Replacement Cycle Forecast by Scenario
4. Western Europe Smartphone Wholesale Price Forecast by OS
5. Western Europe Smartphone OEM Quarterly Market Share
6. Western Europe Smartphone OEM Wholesale ASP
7. Western Europe Smartphone OEM Share by Price Tier
8. Western Europe Smartphone OEM Shipment Forecast by Scenario
9. Recommendations to Western European Operators
10. Recommendations to Smartphone OEMs
11. How Can We Help You
12. Analyst Contacts

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