Smart_PhonesSmartphones

Smartphones

Orange Launches First Carrier-Branded 5G Smartphone



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Report Summary:

Orange is launching a 5G smartphone for the Q4 holiday season. It is Europe’s first operator-branded 5G handset. We trialled the Neva jet and found it to be a premium Android model with good usability. Orange is pushing upmarket and challenging Apple iPhone and Samsung.
Table of Contents

1. Introduction
2. Analysis
3. Conclusions & Implications
4. Contacts

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5G

How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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