OPPO Reno Ace and K5: Tapping More Addressable Segments

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Report Summary:

OPPO launched Reno Ace and K5 on October 10th 2019 in Chengdu, China. Reno Ace is OPPO’s latest premium device eyeing young male segment. It comes with enhanced mobile gaming features and impressive fast charging capabilities and the OLED display with 90Hz refresh rate. K5 is a very online-focused mid-tier model with high cost performance. They are the vendor’s latest efforts to tap addressable segments as new growth engine.       

Table of Contents

1. Executive Summary
2. Reno Ace Analysis
3. K5 Analysis
4. Conclusion and Recommendations
5. How Can We Help You
6. Analyst Contacts

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