LG’s global smartphone shipments declined -23% YoY in Q1 2018. Its revenues, ASPs and profit margins witnessed a sharp drop too. Can LG regain its lost position in the global smartphone market in 2018? What can it do with its next flagship iterations? Which markets to target and how, for volume and value growth? Can LG take advantage of ZTE and Huawei US troubles? Will the G7 release and marketing campaign capture mindshare against Apple, Samsung and Huawei or is it too little too late?
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