Author: Neil Mawston


Publication Date: Apr 28 2016


Pages: 5


Report Type: Insight, Word



 Smartphones

Global Smartphone Shipments Fall -3% YoY in Q1 2016




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Report Summary:

Global smartphone shipments fell -3% annually to reach 335 million units in Q1 2016. It is the first time ever in history the global smartphone market has shrunk on an annualized basis. Huawei, OPPO and Vivo outperformed in the quarter, while Apple and Lenovo-Motorola slumped.



Table of Contents

1. Introduction
2. Analysis
3. Smartphone Shipments & Marketshare by Vendor
4. Conclusions & Recommendations
5. Contacts

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