CV-19 Consumer Actions,Attitudes and Behavior Changes in China, UK, and US

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Report Summary:

The global community has been stunned by the rapid evolution of Covid-19 as it has spread from east to west and grown in its impact since the start of the year.
While China suffered most dramatically in January and February 2020, Europe has been overrun in February and North America has joined the “war” against the virus with mass lockdown, surging unemployment and school closures and self-quarantining now the norm.

Strategy Analytics in this research covering China, UK and US sought :

  • To understand Awareness and Attitudes to Covid-19
  • To understand trusted sources for news and information by consumers
  • To evaluate changing work, lifestyle and leisure habits.
  • To capture consumer expectations on a return to normalcy
  • To quantify the  impact on planned purchases for cars, homes, vacations, trips as well as smartphones, computers and 5G.

Table of Contents

Familiarity with COVID-19     4
Trusted Information Sources 7
Actions Taken to Protect & Prepare 10
Changing Behaviors 13
When Will it Return to Normal? 16
Impacts on Purchases & Life Decisions 18
Research Highlights 21
Implications 22
Contacts 24

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