How will COVID-19 Change Consumer Purchase Channels for Smartphones in Germany, USA, UK?

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Report Summary:

COVID-19 Has Created Fear and Concern about Retail Store Shopping among US and European consumers adding fuel to the fire of Online smartphone sales growth.

Strategy Analytics consumer insights team analyzed consumer attitudes to reentering retail stores post Covid-19 as part of our survey series in UK, US, Germany. This report is a one time snapshot of consumer sentiment using a representative online panel of 18+ in each country May 21-25, 2020

The full survey focus includes a wide range of topics related to Covid-19 impact on working from home, purchase intentions and delays for a range of products and services.  Additionally, we evaluate attitudes to returning to normalcy and assessment of  consumers dropping brand or starting to use brands based on how they are handling the pandemic. A full listing of our Covid research can be found here.

This report focuses on smartphone purchase intentions and consumer purchase location for their current and next smartphone.

The report provides a snapshot in time for the three countries for the following questions:

  • Thinking of the products you currently use, where did you buy your most recent? – Smartphone
  • Thinking of the products you plan to buy in the next year, where are you most likely to buy your next? - Smartphone

    Agree or disagree with statements:

  • When this is over, I’m still going to try to make most purchases online or using apps so   I don’t have to go into an actual store 
  • When this is over, I will only go shopping at stores that maintain social distancing guidelines 
  • I think I’ll be afraid to touch anything when I shop in stores again 


  • Eventually, I think we’ll shop like we used to before COVID-19 



Table of Contents

Research Scope US, UK, Germany
Post COVID-19  Retail Channel Fears & Attitudes
UK: Where did/will you buy your next smartphone?
Germany: Where did/will you buy your next smartphone?
USA: Where did/will you buy your next smartphone?


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