Consumer Perspectives on Smartphone Insurance: Australia, Brazil, Germany, UK, and USA

Report Summary:

Smartphone Insurance adoption remains relatively low on a global basis despite the devices being must have with, cannot live without, extensions of our personalities at home, on the move and at work.    

The outlook for smartphone insurance purchases whether through device brands directly, mobile operators or specialist third party insurance companies looks positive.

This report provides insights into smartphone insurance attach rates, attitudes and barriers to adoption by:

• Country
• Smartphone Brand
• Retail Price Tiers

Table of Contents

Research Objectives and Methodology


Smartphone Insurance Attach Rates and Satisfaction

Planned Purchase of Insurance for next smartphone by price tier, by brand, by country

Barriers to Smartphone Insurance

Questions for Consideration


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