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Author: Bonny Joy
Publication Date: Jan 06 2010
Pages: 3
 Report Type: Insight, Word
Smartphones

Android Ecosystem to Gain as Google Nexus Fixes the Missing Hardware Puzzle



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Report Summary:

With the launch of Nexus One, Google is now officially in the branded handset business. While software and services continue to be the winning formula for smartphone vendors, Android suppliers are as expected feeling fragmentation pressures driven by operators that are compounding the usability challenges associated with early stage development of the operating system. Strategy Analytics believes that the Nexus is an attempt to control Android fragmentation by demonstrating the appeal of an “unaltered” Android experience and its ability to drive usage. The Nexus is the first device in a likely long-term effort aimed at the development of flagship Android products in key markets.

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