Global smartphone replacement rate downturn has accelerated in recent years, due to de-subsidy shift in major countries, the completion of 4G migration, improved smartphone quality, as well as no major hardware innovations. Covid-19 further dragged down the global smartphone replacement rate to a record low in 2020. However, the downturn trend would shift from 2021 onwards thanks to economy recovery and 5G migration.
Xiaomi a Premium Brand for UK Smartphone Buyers?
Apple iPhone Recorded Its Highest ASP Ever In Q4 2022
Feb 06, 2023
Q4 '22: Samsung: Profitability Sinks
Feb 03, 2023
Galaxy S23 Ultra Announced: A 200MP Powerhouse