The global smartphone installed base will grow +4.5% YoY in 2021, thanks to the economic recovery, eased pandemic situation, 5G migration and the availability of low cost smartphones in emerging markets. Android and iOS will continue to dominate global smartphone installed base. The Huawei Harmony OS has been recently launched in China on smartphones but the outlook looks a little certain and risky.
How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?
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