11.11 Online Festival in China: Double Digit Decline with Solidified Apple’s Leadership

Report Summary:

11.11 (11th November) is one of the largest online shopping festivals in China recent years. Due to Covid-19 lockdowns and weakening demand amid economic downturn, 11.11 online smartphone sales posted a mixed performance this year. Apple solidified the leadership and gained ground at the expense of Chinese brands. remained as the biggest online platform but lost ground to other platforms.

Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. China 11.11 Online Smartphone Sales and YoY %
4. China 11.11 Online Smartphone Sales Vendor Share
5. China 11.11 Online Smartphone Sales Revenue Share
6. China 11.11 Online Smartphone Sales by E-retailers
7. Conclusion
8. How Can We Help You
9. Analyst Contacts

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