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Smartphones

VALUE SHARE: Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier : Q4 2020



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Report Summary:

Global smartphone industry wholesale revenue and ASP grew +3% YoY respectively in Q4 2020, while shipment volume remained flat annually this quarter. Whole year smartphone wholesale revenue went down -7% YoY in 2020. Apple maintained leadership position and gained revenue share annually. Samsung followed but lost revenue share from last year. Huawei ranked the third place but continued losing value share annually. Xiaomi, vivo, Transsion, Realme and OnePlus all gained value share from last year, while many other vendors lost value share. Our extensive report provides quarterly global handset and smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operating profit and margin for 28 major vendors from Q1 2010 to Q4 2020. Global smartphone vendor market share by price-tier and global revenue-share tracking by PRICE-TIER for all 27 vendors are also included. This report is a vital tool for monitoring the financial health and tiered market share of leading brands such as Samsung, Apple, Huawei, Xiaomi, OPPO, vivo, and others.


Table of Contents

1 Title
2 Contents
3 Analysis
4 Chart
5 Pivot Table
6 Handset Value Metrics
7 Handset Value Share
8 Smartphone Value Metrics
9 Smartphone Value Share
10 2020 by Price Tier
11 Q4 2020 by Price Tier
12 Q3 2020 by Price Tier
13 Q2 2020 by Price Tier
14 Q1 2020 by Price Tier
15 2019 by Price Tier
16 Q4 2019 by Price Tier
17 Q3 2019 by Price Tier
18 Q2 2019 by Price Tier
19 Q1 2019 by Price-tier
20 2018 by Price-tier
21 Q4 2018 by Price-tier
22 Q3 2018 by Price-tier
23 Q2 2018 by Price-tier
24 Q1 2018 by Price-tier
25 2017 by Price-tier
26 Q4 2017 by Price-tier
27 Q3 2017 by Price-tier
28 Q2 2017 by Price-tier
29 Q1 2017 by Price-tier
30 2016 by Price-tier
31 Q4 2016 by Price-tier
32 Q3 2016 by Price-tier
33 Q2 2016 by Price-tier
34 Q1 2016 by Price-tier
35 2015 by Price-tier
36 Q4 2015 by Price-tier
37 Q3 2015 by Price-tier
38 Q2 2015 by Price-tier
39 Q1 2015 by Price-tier
40 2014 by Price-tier
41 Q4 2014 by Price-tier
42 Q3 2014 by Price-tier
43 Q2 2014 by Price-tier
44 Q1 2014 by Price-tier
45 2013 by Price-tier
46 Q4 2013 by Price-tier
47 Q3 2013 by Price-tier
48 Q2 2013 by Price-tier
49 Q1 2013 by Price-tier
50 2012 by Price-tier
51 Q4 2012 by Price-tier
52 Q3 2012 by Price-tier
53 Q2 2012 by Price-tier
54 Q1 2012 by Price-tier
55 Definitions
56 Methodology
57 Contacts
58 Flatfile


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