The first quarter of the year, Q1 2021, marked a revival of the North American smartphone market. Shipment volumes improved 17% YoY as consumers saw a light at the end of the Covid-19 tunnel, an improving economy and, in the USA, substantial fiscal stimulus pumping trillions of dollars into the economy. Four of the Top-5 brands recorded positive YoY shipment volumes. This report contains quarterly smartphone shipments and market share for the top vendors and top operating systems in the United States and Canada for Q1 2021. The report also contains historical data for North America from 2007 to the current quarter.
Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like?
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