Global Smartphone Vendor Market Share by Region: Q4 2016

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Report Summary:

Global smartphone shipments grew +9% annually in Q4 2016. Apple retook top spot and ranked the largest vendor in North America and West Europe thanks to healthy demand of iPhone 7 and 7 Plus models. Samsung slipped to the second place but remained the largest vendor in three regions. Huawei solidified third position and made big progress in West Europe, but saw intensified competition from localized Chinese vendors in Asia and Africa. OPPO maintained the fourth place, as it outperformed in China and Asia. vivo maintained fifth spot for two quarters in a row. Our extensive report contains global smartphone shipments for the top 35 vendors by quarter from 2007 to Q4 2016. Global smartphone shipments by vendor by operating system by region by quarter are also included, in a pivot table. The report is a valuable tool for mobile stakeholders who want to size the huge market for smartphones and operating systems by vendor.

Table of Contents

1 Title Page
2 Table of Contents
3 Analysis of Key Trends
4 Pivot Table and Flat File
5 Summary of the Latest Quarter by Vendor
6 Global Smartphone Shipments by Region & Global Smartphone Market Share
7 North America Smartphone Market Share
8 Western Europe Smartphone Market Share
9 Asia Pacific Smartphone Market Share
10 Central & Latin America Smartphone Market Share
11 Central & Eastern Europe Smartphone Market Share
12 Africa Middle East Smartphone Market Share
13 Region Definitions
14 Definitions of Smartphones
15 Methodology
16 Analyst Contacts

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