Global smartphone shipments grew +6% annually in Q3 2016. Samsung remained the world's largest vendor in all regions except North America. Apple took second place globally but lost traction. Huawei solidified third position and made big progress in West Europe, but saw intensified competition from localized Chinese vendors in Asia and Africa. OPPO maintained the fourth place, as it outperformed in China. vivo clung on to fifth spot for the first time ever. Our extensive report contains global smartphone shipments for the top 34 vendors by quarter from 2007 to Q3 2016. Global smartphone shipments by vendor by operating system by region by quarter are also included, in a pivot table. The report is a valuable tool for mobile stakeholders who want to size the huge market for smartphones and operating systems by vendor.
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