Global Smartphone Vendor and OS Market Share by Region : Q4 2019

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Global smartphone shipments held steady with 0% annual growth rate in Q4 2019. Apple surpassed Samsung being the world's largest vendor in global smartphone market this quarter, and topped in North America and Western Europe. Samsung fell to the second place but still ranked the largest smartphone vendor in Central Latin America, Central Eastern Europe and Africa Middle East region. Huawei ranked the third largest smartphone vendor this quarter and maintained the top position in Asia Pacific. However, it posted -7% annual decline rate due to the slowing demand in home market and the strong headwinds in overseas markets.  Xiaomi maintained the fourth spot, followed by OPPO and vivo. Xiaomi saw a solid growth in Europe market, and vivo and OPPO maintained a healthy growth in India market.  Lenovo-Motorola solidified the second place in Central Latin America. Chinese brand Realme maintained in top ten list thanks to the healthy demand in India, China and other emerging markets. Our extensive report contains global smartphone shipments for the top 35+ vendors by quarter from 2007 to Q4 2019. Global smartphone shipments by vendor by operating system by region by quarter are also included, in a pivot table. The report is a valuable tool for mobile stakeholders who want to size the huge market for smartphones and operating systems by vender.

Table of Contents

1. Title
2. Contents
3. Analysis
5. Q4 2019
6. Global
7. North America
8. Western Europe
9. Asia Pacific
10. Central & Latin America
11. Central & Eastern Europe
12. Middle East & Africa
13. Regions
14. Definitions
15. Methodology
15. Contacts
16. How Can We Help You
17. Flatfile

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: